It’s Official, Observe Is Cool!

By Jeremy Burton, October 14, 2021

Today Gartner Group released their report on “Cool Vendors in Monitoring and Joe Cool Snoopy ObserveObservability” and I’m delighted to announce that Observe is featured!

I suspect that many of you have never heard of this report and are eager to see what it means to be a ‘cool vendor’. A little digging on the interwebs surfaces this post by Jim Hare at Gartner Group some of the insider secrets on becoming a cool vendor.

What sticks out to me in this post are the three criteria by which a vendor is defined as “cool”, namely:

  • Innovative – the vendor has developed technologies/products that enable users to do things they couldn’t do before.
  • Impactful – the vendor offers technologies/products that have or will have a business impact; it’s not just “technology for the sake of technology”.
  • Intriguing – the vendor has caught Gartner’s interest/curiosity during the past 12 months.

When we came on to the scene in late 2017, we had a big and audacious vision. We believed that every problem was simply a matter of data. We never set out to build a tool or become a tools company we set out to build a data company. More specifically, one that was capable of processing and analyzing the masses of machine-generated telemetry data that organizations produce daily. Certainly, we aimed to help engineering and DevOps teams troubleshoot problems with their infrastructure and applications, but we also wanted to show how those problems impacted their customer experience, and ultimately the business.

Modern applications and modern businesses are complex, and understanding how those parts are related is critical to determining the root cause of problems and whom they impact. Gregg Siegfried of Gartner Group puts this much more elegantly.

“Helicopters have been described as thousands of parts flying in close formation, and this metaphor may also apply to modern applications and platforms – perhaps for various values of “close.” The relationships between the parts are often where the interesting things take place, and many of our diagnostic tools focus too much on the parts themselves rather than these relationships.”

This is what Observe does at its core. Observe shows you the relationships between the various parts of your infrastructure, applications, and ultimately, your business. If this environment changes over time, which it will, Observe has you covered there too.

We’re grateful for this early recognition and look forward to positively impacting thousands of businesses over the next few years as we continue to solve the biggest problems in Observability.

In the meantime, learn more about how we help businesses solve their observability problems by viewing a demo of Observe in action.


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