Turning the world’s business data into information

Observe was founded and incubated by Sutter Hill Ventures at their Palo Alto office. Our founders came from companies that specialized in working with vast quantities of data – Snowflake, Splunk and Wavefront.

The product vision of building one Observability product, with one language, one consistent user interface and all the data in one central Snowflake database was set. Customer pain was squarely in the world of logs and metrics, distributed tracing was still in a state of flux.

Observe came out of stealth and was unveiled to the world on October 7th 2020. Our first commercial contract – for $1500 from Golden West Telecommunications – was signed just one month earlier.

Observe introduces The Observability Cloud – a single product that enables engineers to troubleshoot distributed applications 3x faster, at one third the cost. Observe scales beyond 1 PB / day of data for a single customer with sub-second latency and has over 60 customers including Capital One, Topgolf and Reveal.